STRATEGY

From social to rollouts, events to influencers, the name of the game is strategy - and we’re winning.

 
 
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Zappos

The goal of the project was to create a curated channel for Zappos within the realm of running.

  • Develop Content Calendars and Roll-Outs

  • Select Images for Sharing

  • Stylize Photoshoots

  • Research & Manage Influencer and Artist Collaborations

  • Brainstorm Creative Direction for Collaborations

  • Community Management

  • Monitor and Interpret Social Media analytics

 
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adidas + Lean In Equal Pay Day

A three-part rollout of support for Equal Pay Day, adidas launched the first digital and in-store retail takeovers to educate their consumers and take a step towards closing the pay gap on Women’s Equal Pay Day.

  • Develop cross-channel social media activation plan

  • Brainstorm effective on-brand messaging

  • Assist with creative direction for retail and event activations

  • Research influencers to collaborate with for social plan

 
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adidas x Wanderlust NYC Event

Bring presence to the practice for city dwellers of New York. Led by Adrian Mishler with adidas influencers in attendance.

  • Assist with creative direction for content capture at the event

  • Develop cross-channel social media activation plan

  • Write copy for digital and event content

 

adidas x March Madness

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A social media campaign launched to reward die-hard fans with exclusive gear delivered in less than 24-hours. The team received real-time analytics of perform with the need to integrate immediate tactics in response to trends.

  • Monitor analytics

  • Brainstorm social strategies to promote limited-time sales activation

  • Effectively respond to trends

  • Responsively integrate new strategy

  • Engage with community posts and participating audiences

  • Problem-solve for unexpected scenarios